Or the unexpected virtue of disrespect

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Font courtesy Leah Maldonado

When I started writing this piece, I stumbled upon the following quote:

“I see no hope for the future of our people if they are dependent on frivolous youth of today, for certainly all youth are reckless beyond words… When I was young, we were taught to be discreet and respectful of elders, but the present youth are exceedingly wise [disrespectful] and impatient of restraint”.

The quote, allegedly attributed to ancient Greek poet Hesiod, seemed to be a brilliant start for an article discussing youth and what I think is the inaccuracy of a concept like generational linearity in modern…

An introduction to the complicated relationship between digital advertising and user privacy

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Late in 2019, the New York Times launched the “Privacy Project”, a monthlong series of in-depth articles discussing technology and the possible futures of a society who is virtually moving the majority of its activity to the world wide web.

And as the Covid-19 crisis hit, this shift became even faster, with businesses relying on third party softwares like Zoom and Microsoft Teams, just to name a few, for their everyday duties.

It’s the first time that a magazine formally rises concerns about the current state of technology through an exhaustive collection of articles delving into a vast variety of…

And why we should change our approach to how we design them

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Right after posting another picture of himself, this time holding a stack of books he knew he’d never be able to read till the very last page, he garnished the picture with the caption: “finally during this quarantine, I had time to get my hands on these”. By gently crafting his identity on the cyberspace, he certainly wasn’t lying. The cyber-copy of himself was an attempt to get closer to his ideal self.

The modern man seems to have detached from his own identity a while ago. As…

What the Advertising Industry can learn from two students who have turned Tinder into a platform for political campaign

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Font courtesy of Leah Maldonado.

I invite you to examine the following scenario:

The advertising industry has finally colonized every corner of the cyberspace: “carefully personalized” contents are scattered throughout the world wide web in the hope that the activity of the aimless web-surfer will notice them. At the same time, Ad blockers have become the boundary walls for those who opted for the utopia of an ads-free version of their life. Media Agencies backfires. Clients are desperate.

The war between users and digital advertising made multitasking and discernment a practical necessity for a society living in the era of digitalism. As if our brain…

Francesco Daprile

MA Advertising at University of the Arts, London www.francescodaprile.com

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