Or the unexpected virtue of disrespect — When I started writing this piece, I stumbled upon the following quote: “I see no hope for the future of our people if they are dependent on frivolous youth of today, for certainly all youth are reckless beyond words… When I was young, we were taught to be discreet and…

Developing a visual narrative for the world’s premier event for the marketing, advertising, and technology industries. — Introduction Advertising Week is the world’s premier event for the marketing, advertising, and technology industries. For the 2020 edition, AW Europe asked London College of Communication for a campaign to drive ticket sales. My team and I worked on a visual campaign to engage creatives and strategists from all over Europe…

A new brand identity for a local business — Introduction Vivai Carone is a small, family-run plant nursery located in Polignano a Mare, a town in Southern Italy. Known locally for its rich offer of ornamental plants, flowers and bougainvilleas, over the last forty years Vivai Carone has developed a strong know-how becoming a landmark in the province. …

Using brand identity to drive collective change — Introduction As modern cities are increasingly embracing car-free city centres, public sharing services are playing an important role in making this transformation successful. In 2020, D&AD New Blood Awards in collaboration with Amsterdam-based design studios VBAT and Superunion asked creatives from all over the world to re-imagine the brand identity of…

An introduction to the complicated relationship between digital advertising and user privacy — Late in 2019, the New York Times launched the “Privacy Project”, a monthlong series of in-depth articles discussing technology and the possible futures of a society who is virtually moving the majority of its activity to the world wide web. And as the Covid-19 crisis hit, this shift became even…

And what design can do about that — Right after posting another picture of himself, this time holding a stack of books he knew he’d never be able to read till the very last page, he garnished the picture with the caption: “finally during this quarantine, I had time to get my hands on these”. By gently crafting…

What the Advertising Industry can learn from two students who have turned Tinder into a platform for political campaign — I invite you to examine the following scenario: The advertising industry has finally colonized every corner of the cyberspace: “carefully personalized” contents are scattered throughout the world wide web in the hope that the activity of the aimless web-surfer will notice them. At the same time, Ad blockers have become…