BikeMi

Using brand identity to drive collective change

Introduction

What I Did

  • Brand identity
  • Logo design
  • Art direction

3 Big Takeaways

  1. A new logo to tell a new story
  2. UX/UI to encourage people to cycle more
  3. Digital transformation

1. A new logo to tell a new story

Old vs new logo.

2. UX/UI to encourage people to cycle more

3. Digital transformation

Team

Get in touch

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Francesco Daprile

Graphic designer interested in Media Studies, Modern Philosophy, Music and Fashion. Bocconi & UAL — London College of Communication alumnus.